Win-Win for Star City Casino and for Birmingham residents - with a little help from North West City Jobs
North West City Jobs is working with one of Europe's largest casinos to recruit staff from the local community. It all adds up to highly motivated employees for Star City and new local jobs and training opportunities, focused on an area of high unemployment. A win/win solution.
North West City Jobs is working closely with Star City to help with expansion. "North West City Jobs came up with a unique recruitment package that eliminates a lot of the hassle, particularly in the early screening process."
As part of the programme, North West City Jobs goes through a proactive process of promoting the vacancies within the local community. They sift and filter potential recruits to find those who can demonstrate the right levels of motivation. Then they provide a tailored customer care course, designed specifically around the special demands of the leisure industry and the gaming environment in particular. There is no charge for this service.
"Potential recruits get a real orientation into the pressures of working at night with customers who are out to enjoy themselves," says Ambrin Chauhan, North West City Jobs Team Leader. "It's very hands-on and those who complete the session have already demonstrated a level of commitment. In fact they are not paid during the customer service training."
Nicky takes up the story: "We currently have 28 people, pre-selected by North West City Jobs, going through our own 8 week training sessions. These are real jobs that take skill and tact. Over time, dealers may want to progress to becoming a croupier or move into management. A career, in fact."
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